Understanding and Using Data for Better Economic Decisions and Outcomes
Strategic Initiative(s) Alignment: Small Business Recovery
Program: Puerto Rico Small Business Growth Workshops
Type: Training/Workshop
Year(s): 2021
Calandra Cruickshank Founder and CEO of StateBook International, Co-Founder of Viral Insights
Calandra Cruickshank is one of the leading technology innovators in economic market data analytics and advises proptech, fintech and govtech firms on how normalized public and private data can be integrated with their proprietary data and applications to derive deeper and more meaningful insights for their businesses and customers. Calandra also works with hundreds of economic development organizations (EDOs) across the U.S., providing data and technology-driven, digital marketing tools to help attract new businesses, jobs, funding and resources to their communities. She also collaborates with site selection firms to provide SWOT analyses, industry assessments and strategic plans for EDOs. Calandra has served on the Board of the International Economic Development Council (IEDC), serves on committees for CoreNet and IAMC and is actively involved in several other industry groups.